Max’ Roter Hut SEO

Und wieder macht Google mit einem neuen Dienst, bzw. einer Ankündigung dessen, Schlagzeilen in der Blogosphäre. GBuy ist die Alternative von Google zum PayPal von Ebay.
Die Seite Forbes berichtet das GBuy am 28. Juni an den Start geht.

Consumers using GBuy, which is set for release on June 28, will be taken off the merchant’s site to complete the payment. This will enable Google (nasdaq: GOOG - news - people ) to capture e-commerce transaction data, driving more precise targeting in future searches.

“If harnessed, the precision of this targeting could be revolutionary,” wrote RBC analyst Jordan Rohan in a report Friday.

On its core search results pages, Google will designate each merchant accepting GBuy as a “trusted GBuy merchant.” If consumers view this as a mark of safety and security, Rohan believes this should increase click-through rate.

Google sammelt also Daten über Online-Shops und deren Kunden. Außerdem könnte es einen Bonus in den SERPs für Mitglieder von GBuy geben.

“Short term, GBuy is more negative for eBay than it is positive for Google,” Rohan said. “Longer-term, it could be a game-changer.“

“Offering GBuy will increase the efficacy of search for GBuy merchants, making it too profitable to resist.”

Jordan Rohan, RBC Capital Markets

This entry was posted on Montag, Juni 12th, 2006 at 14:32 and is filed under Google. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.